Is Roadpress a SADI tool?

Roadpress is not a methodological tool. It is an operational tool that concretely addresses the needs identified by the SADI: qualifying visitors, formalizing advice, disseminating information off-site, centralizing data and steering strategy.

Do you need a SADI in place to use Roadpress?

No. Roadpress can be deployed independently. It naturally generates the data and practices the SADI recommends. Offices that use it find they have already structured much of their reception framework.

How does partner access work?

The office has full control: which partners are authorized, which content they can access, what rights they have. Partners generate booklets - never access to overall data or consolidated statistics.

Is the data exportable?

Yes. Reception data is structured, standardized and exportable to existing reporting tools: departmental observatories, regional surveys, reports to local authorities.

SADI: Structuring visitor reception across the territory

Visitors get information from their hotel, at a restaurant, on their phone - long before walking into a tourism office. The SADI (Schema d'Accueil et de Diffusion de l'Information) formalizes this reality. Roadpress makes it operational.

What is the SADI?

The SADI is a strategic framework originating in France. Its principle: rethink the entire visitor reception chain - from raw information to personalized recommendations - at a territorial scale. Only one tourist in ten walks into an information office. Structured visitor reception must reach the other nine.

Initiated in 2012 within the forward-planning commission of Offices de Tourisme de France under the leadership of Jean-Luc Boulin, the concept was formalized in 2013 by MONA, which developed its methodological framework.

Source: MONA Tourisme

The 4 letters of SADI

Schema

A comprehensive vision that structures the territory's reception strategy: human resources, digital tools and physical contact points, all aligned toward a common objective.

Accueil (Reception)

In-office and beyond. Visitor reception goes beyond front desks: accommodation providers, restaurants, visitor attractions and public spaces are all contact points to integrate.

Diffusion

Disseminate qualified information at the right place, at the right time, in the right format. Through both physical and digital channels.

Information

Move from basic information (timetables, prices) to personalized recommendations that turn a visit into an experience.

SADI, phase by phase

The SADI is organized into 5 phases. Roadpress provides an operational response to each of them.

Phase 1 - Know your visitors

Automatic visitor qualification

Visitor knowledge remains fragmented: footfall counts, occasional surveys, advisor intuition. Data is scattered across spreadsheets, ephemeral, unusable.

What Roadpress changes:

At each interaction, the advisor qualifies the visitor through an integrated questionnaire - country of origin, group composition, length of stay, interests, transport mode. Data is structured automatically, with no re-entry.

Result: 100% of visitors received are qualified. The territory builds a client knowledge base fed continuously - not once a year.

Phase 2 - Evaluate and improve reception

Formalized, measurable, shareable advice

How do you evaluate an oral exchange that leaves no trace? Today, reception quality assessment relies on perception, not data.

What Roadpress changes:

Each advisor recommendation becomes a personalized travel booklet - a structured document sent by email or SMS, translated into 33 languages. The advice becomes visible, documented, traceable.

Result: The office has concrete indicators: number of pieces of advice given, recommended themes, highlighted service providers, distribution channels used.

Phase 3 - In-office and beyond

The same tool, from front desk to accommodation provider

In-office, you need to enrich the front desk experience. Off-site, 90% of tourism interactions happen without the office - at hotels, restaurants, visitor sites - with no tool, no consistency, no data fed back.

What Roadpress changes:

In-office: the advisor creates a personalized booklet in a few clicks, with an AI summary tailored to the visitor's profile. Off-site: authorized partners access the same tool, with content validated by the office, and produce booklets for their own visitors.

Result: Tourism advice extends across the entire network without loss of quality. The office retains editorial control. Every booklet - issued by a bureau or a partner - feeds the same dashboard.

Phase 4 - Build the framework

A dashboard to steer the territory

To decide (which visitors to target, which locations to prioritize, which resources to allocate), you need data. But reception data today is partial, scattered, and unusable.

What Roadpress changes:

All interactions - in-office and off-site - feed into a centralized dashboard. Qualified footfall, visitor profiles, geolocated recommendation flows, seasonality, distribution channels: everything is structured and viewable in real time.

Result: Priorities emerge from real data. Which segments are underserved? Which areas of the territory lack visibility? Funders and officials have concrete, verifiable indicators.

Phase 5 - Activate and deploy

Continuous network activation

The SADI is not a static document. The critical challenge is continuous activation: training teams, engaging partners, adjusting strategy based on field feedback.

What Roadpress changes:

Centralized administration manages all reception offices, advisors and information relays from a single interface. Content updated in real time, each reception point's performance tracked, rights and scopes configurable.

Result: The office no longer coordinates blindly. Network management is concrete, supported by tools, and fed by data from every reception point.

Concrete use cases

Multi-site community tourism office

Context: 3 reception offices, 8 seasonal information points, 45 partner service providers.

SADI challenge: Inconsistent information across contact points. No consolidated data. Impossible to measure network impact.

With Roadpress: Offices and authorized partners use the same tool. Every booklet feeds the same dashboard. The office finally has a complete, consolidated view of reception—in-office and beyond.

Peak season and seasonal advisors

Context: Seaside resort, 2 permanent offices, 3 summer reception points, 12 seasonal advisors recruited each season.

SADI challenge: Seasonal staff, with limited training, deliver inconsistent advice. Visitor numbers surge but no data is collected - the office knows nothing about its summer visitors.

With Roadpress: The qualification questionnaire guides every seasonal advisor and ensures consistent advice at all reception points. By end of season, the office has qualified data on 100% of visitors received.

40+ criteria covered

Destination d'Excellence labeling

Context: Tourism office pursuing the Destination d'Excellence label (successor to Qualite Tourisme), the new quality and eco-responsibility framework led by Atout France and ADN Tourisme.

SADI challenge: The framework requires documented evidence: qualified visitor numbers, multichannel dissemination, off-site actions, continuous improvement indicators.

With Roadpress: Roadpress addresses over 40 criteria of the Destination d'Excellence framework. Qualified reception volumes, visitor profiles, territorial coverage: everything is in the dashboard, ready for audit.

FAQ

Frequently asked questions

Answers to the most common questions about the SADI and Roadpress.

Implement your SADI with Roadpress

Every piece of advice becomes a booklet. Every booklet produces data. Every data point feeds the territory's strategy.

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