Follow the latest news, tips and trends on digital tourism and artificial intelligence for travel advisors
Artificial intelligence is now making its way into most sectors, and tourism is no exception. In tourist offices, the subject arouses both curiosity and caution. On the one hand, the promises are numerous: time-saving, personalization, translation, formulation assistance, faster dissemination of information, better use of [...].
To gain a better understanding of their visitors, many tourist offices rely on one-off studies, seasonal surveys, attendance reports or more or less formalized feedback from the field. These approaches have their merits, but they often leave one question unanswered: how to track, over time, what visitors are really looking for, what they [...]
Every day, tourist offices respond to dozens, sometimes hundreds, of requests. What to do today? Where to eat? What's the right activity for a family? What to visit if it rains? How to avoid crowded places? What are your ideas for a car-free holiday? At the time, these discussions are [...]
In many tourist information centers, it's still difficult to manage reception in any other way than through a few general volumes: number of visitors received, seasonal visitor numbers, requests per channel or overall satisfaction levels. These data are obviously useful, but they are no longer sufficient to understand what's really at stake in the tourism industry. Why is this? [...]
