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Getting to know visitors better has become a major challenge for tourist offices. But as soon as we talk about qualification at the reception desk, a fear almost immediately arises: that of transforming the relationship into a procedure, or of adding a workload to teams that are already very busy. This concern is perfectly legitimate. At reception, [...]

At the reception desk, a successful recommendation isn't just a question of exchange. It also comes into play afterwards. Once they've left the tourist office, visitors still need to be able to find useful information easily, reread the advice they've been given, share their ideas with other members of the group, and take action at the right moment. [...]

In many tourist offices, the same phrase comes up as soon as a new tool comes up for discussion: "We're already short of time at the reception desk." And this reaction has nothing to do with a refusal of principle. It reflects the reality on the ground. At reception, teams juggle several channels, deal with one request after another, and adapt to different profiles [...].

Artificial intelligence is now making its way into most sectors, and tourism is no exception. In tourist offices, the subject arouses both curiosity and caution. On the one hand, the promises are numerous: time-saving, personalization, translation, formulation assistance, faster dissemination of information, better use of [...].

To gain a better understanding of their visitors, many tourist offices rely on one-off studies, seasonal surveys, attendance reports or more or less formalized feedback from the field. These approaches have their merits, but they often leave one question unanswered: how to track, over time, what visitors are really looking for, what they [...]

Every day, tourist offices respond to dozens, sometimes hundreds of requests. What to do today? Where to eat? What's the right activity for a family? What to visit if it rains? How to avoid crowded places? What are your ideas for a car-free holiday? At the time, these discussions are [...]