News

To gain a better understanding of their visitors, many tourist offices rely on one-off studies, seasonal surveys, attendance reports or more or less formalized feedback from the field. These approaches have their merits, but they often leave one question unanswered: how to track, over time, what visitors are really looking for, what they [...]

Every day, tourist offices respond to dozens, sometimes hundreds of requests. What to do today? Where to eat? What's the right activity for a family? What to visit if it rains? How to avoid crowded places? What are your ideas for a car-free holiday? At the time, these discussions are [...]

In many tourist information centers, it's still difficult to manage reception in any other way than through a few general volumes: number of visitors received, seasonal visitor numbers, requests per channel or overall satisfaction levels. These data are obviously useful, but they are no longer sufficient to understand what's really at stake in the tourism industry. Why is this? [...]

In many tourist offices, the digitization of reception services is arousing both interest and mistrust. On the one hand, visitors' expectations are rapidly evolving: they want faster, more personalized answers, accessible via multiple channels and easy to find after the exchange. On the other, teams sometimes fear that by digitizing their [...]

Getting to know your visitors better has become a central issue for tourist offices. Who are they really? What are they looking for? How do they plan their stay? What activities really interest them? And what obstacles do they encounter once they're here? To answer these questions, many organizations immediately [...]

For a long time, welcoming visitors to a tourist office was considered an essential mission... but one that was difficult to measure in any other way than through visitor satisfaction, counter traffic or staff feedback. Yet every exchange at the counter, on the telephone, by e-mail or in the field contains valuable information: signals about [...]