Follow the latest news, tips and trends on digital tourism and artificial intelligence for travel advisors
In many tourist information centers, it's still difficult to manage reception in any other way than through a few general volumes: number of visitors received, seasonal visitor numbers, requests per channel or overall satisfaction levels. These data are obviously useful, but they are no longer sufficient to understand what's really at stake in the tourism industry. Why is this? [...]
In many tourist offices, the digitization of reception services is arousing both interest and mistrust. On the one hand, visitors' expectations are rapidly evolving: they want faster, more personalized answers, accessible via multiple channels and easy to find after the exchange. On the other, teams sometimes fear that by digitizing their [...]
Getting to know your visitors better has become a central issue for tourist offices. Who are they really? What are they looking for? How do they plan their stay? What activities really interest them? And what obstacles do they encounter once they're here? To answer these questions, many organizations immediately [...]
For a long time, welcoming visitors to a tourist office was considered an essential mission... but one that was difficult to measure in any other way than through visitor satisfaction, counter traffic or staff feedback. Yet every exchange at the counter, on the telephone, by e-mail or in the field contains valuable information: signals about [...]
