Organise visitor services across your destination.
SADI is a French approach to organising how visitors are welcomed and informed, at the tourism office and across the destination. It helps you choose which services to offer, where and with whom. This guide explains the five phases of the method, then shows how Roadpress can help your team give advice, share recommendations and better understand visitors’ requests.
Understand SADI and its origins
SADI asks you to consider where visitors look for information: at a welcome desk, with their accommodation provider, on their phone or with other local people. MONA traces its origins to 2012, within the Offices de Tourisme de France foresight commission led by Jean-Luc Boulin, followed by the development of its method in 2013.
The method helps the team decide: which service is missing, where should it be offered, who will provide it and how will you check its usefulness? Roadpress is a WordPress plugin that can help put some of these choices into practice. The examples and advice in this guide show how to turn questions into actions.
Schéma — a shared plan
Agree on services and priorities, then organise the people, places and tools needed to deliver them.
Accueil — welcoming visitors
Start with the situations where visitors ask for advice, at the office, with accommodation providers or with other partners.
Diffusion — sharing information
Choose who shares information and how, so it reaches visitors when they need it.
Information — useful recommendations
Turn verified information into advice that suits a request, the season and practical constraints.
Work through the five phases
MONA sets out five phases. Each one below includes questions for your team, something to prepare and a possible use of Roadpress. The method guides your choices; the tool helps put them into practice.
Understand your visitors
Who asks your teams for advice, what do they need and in which situations? Compare surveys, observations and partner feedback. Also look for people who are rarely represented in your data.
What your team prepares
Visitor groups to support, the steps they take to find information and a few questions for the team to use.
How Roadpress can help
Record useful information about visitors, their requests and interests. This is called visitor qualification, and is possible with or without a booklet.
Assess your welcome service
What happens before, during and after an enquiry? Can visitors find someone to help them? Do they understand the advice and know what to do next? Explore these questions with advisors.
What your team prepares
A table of strengths, difficulties and improvements to make.
How Roadpress can help
Review recommendations, open the booklet as a visitor would and note any difficulties with creating or sharing it.
Review tools inside and beyond the office
Where is information available? List offices, mobile welcome teams, accommodation providers and other partners. Check content, equipment, connectivity and accessibility at each one. Note who is responsible and what is missing.
What your team prepares
A table of welcome locations, available content and sharing methods, with the needs to address.
How Roadpress can help
Check the content available in WordPress and the accounts needed by the selected partners.
Build the plan and set priorities
Which service should improve first, and with what resources? Choose a welcome situation and the people who will handle it. Decide how to check that the service meets the need. Plan an option for visitors without a phone too.
What your team prepares
An action plan showing who does what, when, with which resources and how to track results.
How Roadpress can help
Set up a first test with qualification, themed content selections called playlists, and booklets. Choose accounts and filters for the people and information points taking part.
Coordinate and roll out
How will you keep the service working after launch? Plan training, partner feedback and content checks. Review what needs to change, especially at the start of a new season.
What your team prepares
People to contact and a regular meeting to review progress on actions.
How Roadpress can help
Help each person use their account, then review recorded activity with authorised administrators before expanding the network.
Seven ways to put your choices into practice
Here is how Roadpress can help meet seven welcome service needs. These practical examples connect the guide’s themes with your teams’ daily work.
- Visitor knowledge
- The needUnderstand requests and the information collected about visitors.
- With RoadpressRecord information with or without a booklet, then check the responses received and any missing answers.
- Advice at the office
- The needGive visitors something useful to take away from a conversation.
- With RoadpressCreate a booklet with selected recommendations, an advisor’s comment and useful documents for the stay.
- Advice beyond the office
- The needGive selected partners a tool to advise visitors.
- With RoadpressProvide external advisor accounts to create booklets, without access to office settings or statistics.
- Information sharing
- The needHelp visitors find the recommendations again after the conversation.
- With RoadpressShare a link or QR code, or send the booklet by email or SMS.
- Service monitoring
- The needPrepare reports by period and welcome location.
- With RoadpressFilter statistics by period and welcome point, compare results and export a view or the complete report to Excel (XLSX).
- Network coordination
- The needMake clear who does what and help everyone learn to use the tool.
- With RoadpressPut administrators in charge of accounts, information points and content. Plan training and listen to feedback from teams.
- Relevant information
- The needChoose the items in your catalogue that answer the visitor’s request.
- With RoadpressUse WordPress content and playlists to build the selection. Translations and additions from artificial intelligence (AI) depend on configured services and should be checked.
Three practical examples of organising the service
These examples are fictional. They illustrate organisational choices and do not represent customers or observed results.
Fictional example
A tourism office with several locations
- The situation
- A destination has several offices and wants a few accommodation providers to join its welcome network.
- The problem to solve
- Share the same useful content and understand activity at each information point.
- With Roadpress
- The team prepares shared playlists, identifies each welcome point and assigns accounts according to roles. It compares recorded activity with partner feedback during the test. It then chooses which content to improve before equipping more partners.
Fictional example
Supporting seasonal advisors
- The situation
- Before the season, a permanent team welcomes new advisors and prepares a mobile information point.
- The problem to solve
- Give seasonal advisors shared guidance while letting them adapt their advice to each visitor.
- With Roadpress
- Training starts with practical requests: record needs, select ideas, add a comment and share the booklet. A coordinator helps resolve difficulties. Creation requires a connection. A previously opened booklet may retain some resources offline, depending on what has been loaded.
Fictional example
Preparing a quality improvement process
- The situation
- An office is preparing for a scheme such as Destination d’excellence and wants to show how it welcomes visitors.
- The problem to solve
- Gather examples and track improvements using the criteria of the chosen scheme.
- With Roadpress
- The team keeps its procedures, sample booklets and exports with their dates and filters. It reviews them with its quality contact to prepare the application. Using Roadpress guarantees neither compliance with a set number of criteria nor the award of a label.
Organise a first test
Choose a service to test with a few people. Agree where and for how long you will test it, who will handle it and when you will review the results.
Choose a situation and a question
For example, advise families at one office and a willing accommodation provider. Write down what you want to understand: sharing difficulties, missing content or common requests. Choose the people taking part and how long the test will last.
Prepare content and accounts
Check listings, opening times and documents in WordPress. If content comes from a tourism information system, check the information available on the website. Name the person responsible for updates and provide individual accounts according to roles.
Test the complete journey
Record a request without a booklet, then create a booklet and open it on a phone. Test the link, QR code, email delivery and SMS delivery. Check translations and AI additions. Plan how to help people without a phone or connection.
Review and decide what happens next
Compare recorded activity with team feedback. Do the content, training or working arrangements need to change? Choose an improvement and the person responsible. Then decide whether to repeat the test or gradually extend the service.
Measure what the service can actually show
Decide what to measure before the test. Explain what each result counts: qualifications, booklets or answers to a question. Keep the period and filters used. Authorised administrators can view the statistics. Compare the results with surveys and observations from your teams.
- Qualified conversations
What you can trackCount saved qualifications, with or without a booklet, and check which questions received an answer.
How to read these resultsThis count does not represent all visitors to the destination.
- Profiles and needs
What you can trackReview visitors’ recorded origins, group types and interests, and show how many responses each result is based on.
How to read these resultsResults depend on who was asked and which answers are missing.
- Booklets and recommended content
What you can trackTrack created booklets and the content recommended in those booklets.
How to read these resultsRecommending a place, even when shown on a map, proves neither a journey nor a physical visit.
- Activity at welcome points
What you can trackCompare periods, information points and advisor types using the available filters.
How to read these resultsWhen comparing results, explain how conversations were recorded and when each information point was open.
- Service improvements
What you can trackKeep a team record of reported difficulties, agreed actions and checked corrections.
How to read these resultsKeep this record with your teams, alongside the Roadpress reports.
Use the institutional sources
MONA explains SADI’s origins and method. Offices de Tourisme de Normandie offers support to build a welcome strategy with local participants. For Destination d’excellence, consult the information and criteria published by Atout France. These organisations describe their own approaches. Roadpress wrote the practical advice in this guide; citing these sources does not imply a partnership.
Questions before you get started
Answers to common questions before you decide how to use Roadpress.
Is Roadpress a SADI tool?
Roadpress helps put some choices into practice: recording requests, creating personalised booklets and giving advice across a network. SADI helps the destination organise its welcome services as a whole. The team remains responsible for assessment, decisions and working with partners.
Do we need a SADI plan before using Roadpress?
No. You can start with a specific need, your WordPress website and suitable content. Testing the service can help you think about visitor reception. To develop a SADI plan, your institutional network can point you towards people who know the method and can support your team.
How can partners take part in the welcome service?
The office chooses which partners to equip and how to support them. External advisors create booklets within the framework set by your office; they cannot access office settings or statistics. Administrators prepare accounts and permissions.
Can data be exported for reporting?
Yes. Authorised administrators can export a view or the complete report to Excel (XLSX), with the period and filters used. You can use these files in your reports. Before comparing them with other sources, check the periods covered, the visitors included and what each figure measures.
Does Roadpress secure a quality label?
The tool can help gather examples of advice and activity reports. Each label, including Destination d’excellence, has its own criteria and assessment procedure. Using Roadpress is not a certification and does not guarantee that a label will be awarded.
Where should our team start?
Choose a common request and a few willing participants. Check content, agree who does what, then try recording a request and sharing a booklet. Decide what to observe and set a review date. A demonstration can help prepare this first test with Roadpress.
Is Roadpress a SADI tool?
Roadpress helps put some choices into practice: recording requests, creating personalised booklets and giving advice across a network. SADI helps the destination organise its welcome services as a whole. The team remains responsible for assessment, decisions and working with partners.
Do we need a SADI plan before using Roadpress?
No. You can start with a specific need, your WordPress website and suitable content. Testing the service can help you think about visitor reception. To develop a SADI plan, your institutional network can point you towards people who know the method and can support your team.
How can partners take part in the welcome service?
The office chooses which partners to equip and how to support them. External advisors create booklets within the framework set by your office; they cannot access office settings or statistics. Administrators prepare accounts and permissions.
Can data be exported for reporting?
Yes. Authorised administrators can export a view or the complete report to Excel (XLSX), with the period and filters used. You can use these files in your reports. Before comparing them with other sources, check the periods covered, the visitors included and what each figure measures.
Does Roadpress secure a quality label?
The tool can help gather examples of advice and activity reports. Each label, including Destination d’excellence, has its own criteria and assessment procedure. Using Roadpress is not a certification and does not guarantee that a label will be awarded.
Where should our team start?
Choose a common request and a few willing participants. Check content, agree who does what, then try recording a request and sharing a booklet. Decide what to observe and set a review date. A demonstration can help prepare this first test with Roadpress.